Coca-Cola has launched its first alcoholic drink, a lemon flavoured alcopop, in Japan in a bid to faucet new markets and customers, three fizzy lemon drinks went on sale on Monday.
The product goals at a rising market of younger drinkers – particularly girls.
Described by Coca-Cola as “distinctive” within the firm’s 125-year historical past, the three drinks vary from three to eight per cent alcohol.
Consistent with the corporate’s custom, the recipe is intently guarded however the drinks are modelled on the nation’s common Chu-Hello drinks, normally a mixture of native spirit and a spread of fruit flavours.
Chu-Hello – an abbreviation for shochu highball – has been marketed as a substitute for beer, proving particularly common with feminine drinkers.
Native corporations like Suntory, Asahi and Kirin presently dominate the sector for canned Chu-Hello drinks.
The preferred flavours are robust citrus ones similar to grapefruit or lemon, the latter one being the style Coca Cola now needs a share of.
Coca-Cola says there are not any plans to carry the brand new drinks vary to markets outdoors Japan.
Alcopop drinks boomed in Europe and the UK within the 1990s with the likes of Smirnoff Ice and Bacardi Breezer turning into vastly common.
They have been controversial, with considerations they inspired younger individuals to drink extra alcohol due to smooth drink-like style.